The idea for Muscle and Coffee was born out of a novel idea, combining the laidback atmosphere of a coffee shop with the intense competitive world of a demanding and disciplined organised sport – what better way to relax? Whether you were looking for a place to simply chill and enjoy your coffee, smoothie or snack, or if you were looking for the competitive edge regarding fitness, strength and physique, this was the place to be!
We are complex beings with different roles to play in life, whether at home, at work, at the gym, at play on the sports fields, wherever. This space was intended to have you kick back, kicking off your shoes if you felt the need and feel at home.
This space started out full of promise, growing from strength to strength, while bravely battling loadshedding and keeping closure at bay. However the death blow came when the world was shut down… a fledgling business stood no chance against the ravaging COVID19 pandemic.
Not as a physical business anyway, so it’s been a long while, but the only constant is change, so Muscle and Coffee is no longer just a products-based business, with a single service, we have evolved to become more service-based and moving into the online space.
The personal trainer and advisor in your pocket, motivating you, holding you accountable, helping you with nutrition and supplementation and with you every step of the way…
2024 give me more!! If you need help with training , if you’re prone to injury, if you want to better your performance, if you want to get your weight under control, if you want to look better and feel better… Look no further!
As a trainer, teacher, coach, lecturer, athlete, individual and team sports competitor, there’s not much I haven’t seen.
It’s 2025 and things have changed, content creation has now been added on to the list, with an emphasis on getting the word out and creating visibility for sporting codes that don’t enjoy the usual media coverage. The physical shop space is no longer, we are online!
With 2025 coming to a close, again the focus is shifting and the evolution is continuing… Content creation is now the focus and making sport and athletes who don’t always get to be in the limelight take centre stage!! If your sport, federation or club want some visibility, reach out to me…
